Board Game
MarketPlace
Released 2006 / 2-12 players / 30-30 min / Ages 10+
Designer: Dr. Martha Mador
Publisher: WestFocus Entrepreneurship
Description
Based on a real-life online restaurant reservation business, MarketPlace aims to provide a new and exciting way of teaching entrepreneurial skills at all levels.
The game focuses on key marketing concepts: features, benefits, needs and objectives. Participants are divided in 2 groups. One group are the ‘sellers’; and the other group are the ‘purchasers’. The sellers then make their pitch, elicit needs and encounter objections from the purchasers.
The game focuses on key marketing concepts: features, benefits, needs and objectives. Participants are divided in 2 groups. One group are the ‘sellers’; and the other group are the ‘purchasers’. The sellers then make their pitch, elicit needs and encounter objections from the purchasers.
