The object of this game is to be the first player to collect $1,000,000.

Players move around a board with opportunities to buy/sell stocks, patent inventions and copyright items, purchase insurance, and avoid traps. Each player starts with $50,000 and tries to collect shares of Goodyear, Levi’s, Delta Airlines, Hershey’s, Coca-Cola, etc. By landing on specific spaces, they can get Experience Cards that allow player to buy/sell stocks and make other business deals, purchase Prudential Insurance for use when player hits a Trap, get American Dream cards which allow player to earn royalties for things like patenting the light bulb or copyrighting Donald Duck, or get caught in a Trap where the player loses patents or stocks or even cash.

The game is filled with major brand names like US Steel, KFC, NFL, RCA, and Disney.